SM City Bacolod just made a delivery of 500 bears to Kalipay Negrense Foundation. The bears are gifts from customers who joined in the mall’s Bears of Joy campaign by purchasing a pair of bears, one to keep and the other to gift to a charity supported by the mall.


Kalipay Negrense Foundation works for the causes of disadvantaged children, rescuing and taking in homeless, abused, malnourished, out-of-school and special children. The foundation provides safe shelter, food, health, counseling and education.



For the turnover, a team of SM volunteers led by mall manager George Jardiolin, brought the bears over to one of the homes maintained by the foundation. The volunteers also played with the kids who were all eager to get a bear for themselves and their friends. 





SM City Bacolod thanks all its shoppers who participated in this campaign!
Categories: