Locals officials of the Municipality of Murcia led by Mayor Andrew L. Montelibano and Vice Mayor Gerry Rojas yesterday led the ribbon-cutting ceremonies of the town's photo exhibit at the Cyberzone West Bridgeway, or the so-called "artwalk", of SM City Bacolod.

Mayor Andrew Montelibano and Vice Mayor Gerry Rojas, 
fourth and fifth from left, led the ribbon-cutting rites with 
Murcia consultant Eric Loretizo, Julia Javellana, asst. mall manager; 
George Jardiolin, mall manager; 
Councilors Shiela Gela, Ajun Santiago and Nic Constantino.

The exhibit, which runs from December 1-15, 2011, is anchored on the LGU's fiesta theme, "Mursaya sa Murcia", and showcases interesting points of interests, local culture, landmarks, Tinabu-ay Festival schedule of activities, Murcia's Got Talent top finalists and the 10 official candidates of the 2011 Lin-ay sang Murcia Pageant.

"We are very fortunate that a corporate entity like SM is providing an avenue to LGUs to showcase local culture, destinations, events and best practices. Murcia is deeply honored by SM's generosity because it allowed us to communicate to other Negrenses what we are doing in the town. This is very encouraging," Montelibano said.

The Tinabu-ay dance contingent from Cansilayan National High School 
donning colorful, Spanish-inspired costumes at the SM City Bacolod.

Rojas echoed Montelibano's appreciation of SM's support to Murcia as a destination, adding that, as chair of the Murcia Tourism and Business Council, he was encouraged by the outcome of the mall exhibit and promised to will fast-track plans to complete a tourism showroom that will also be a venue to promote local products like processed food and art crafts made by Murciahanons.

SM City Bacolod mall manager George Jardiolin, in his welcome remarks, said that his company has thought of this new advocacy in an effort to make the local tourism sector more vibrant as an industry.

Through this exhibit, Jardiolin stressed, LGUs now have a new front to explore in terms of promoting their respective tourism sectors.

Murcia is the second LGU in Negros Occidental to have been offered sponsorship by SM City to exhibit at the mall after Bago City, which ran its own from November 1-30, 2011, he added. Earlier, SM City also featured the programs of Bacolod Rep. Anthony Golez.

Also at the opening were Lia Javellana, SM City assistant mall manager; Lorena Quizan-Martinez, public relations manager; Murcia Councilors Ajun Santiago, Johnny Reosura, Nicanor Constantino and Sheila Gela as well as the different department heads under the municipal government.

The Tinabu-ay dancers from Barangay Cansilayan.

The Murcia exhibit is spearheaded by the Murcia Tourism Unit under Estela Yu-Barbo, assisted by staffers of the Municipal Engineer's Office and Maicah Lyn Alvarez, Nesaleh Gaspalinao, Joe Budig Mondia, Nene Asong and Cory Pugna, of the Mayor's Office.
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