The 3rd SM Eco Bag will be launched on August 24, 2011, Wednesday, at 10:30AM at the Northwing Event Centre of SM City Bacolod.

For three years now, the SM Supermalls continue to do its part for the environment by creating the green bag movement. With this year’s theme, “I am involved,” the new Eco Bag communicates the importance of being involved and taking action in helping save the environment.

As part of SM’s response to government solid waste management legislation, various plastics ordinances, and the internal direction for our business to operate sustainably, SM continues to advocate re-usable shopping bags for all shopping purposes.  The SM Eco Bag addresses the issue of deforestation by reducing the amount of plastic waste and limits further landfill expansion.  This is in full support of the United Nations’ call to celebrate 2011 as The International Year of the Forests.

The event aims to raise people’s awareness on the significance of sustaining and conserving our forest. Proceeds of the bag sales will go to the various tree-planting projects of SM Supermalls in partnership with the United Nations and the University of the Philippines Los Baños College of Forestry.
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