Antipolo residents gave SM a warm welcome as crowds packed the SM City Masinag when it opened its doors to the public on Friday, May 6, 2011.

Sharing honors with the ribbon cutting ceremony are : 
(from left to right): Rizal First District Board Member Ronald Barcena, Rizal Vice Governor Frisco San Juan, Jr., SM Supermarket president Herbert Sy, Rizal Governor Jun Jun Ynares III, SM Prime Holdings president Hans T. Sy, Mrs. Felicidad Sy, Antipolo Mayor Danilo Leyble, Antipolo Vice Mayor Susan Say, Mr. Vince Jayme, and Antipolo Councilor Alexander Marquez.

As soon as SM Prime Holdings President Hans T. Sy - together with Rizal Governor Jun-Jun Ynares and Vice Governor Frisco San Juan, Jr., as well as Antiopolo Mayor Danilo Leyble and Vice Mayor Susan Say - opened the doors to the first wave of customers, they quickly filled the new mall eager to shop at the new stores, try out new restaurants, and watch movies in the state of the art cinemas.

SM Prime Holdings president Hans T. Sy welcomes 
the first wave of shoppers during the SM City Masinag opening.

It was very much like fiesta time in the new mall – after all, May is traditionally the month of festivals in Antipolo.  And this May, Antipolenos had something more to celebrate with the opening of SM City Masinag.

Located along Marcos highway in Antipolo City, the shopping center is 90,280 square meters in size and is SM Prime Holding’s 41st supermall, the second to be opened in the province of Rizal after SM City Taytay.

Mrs. Felicidad T. Sy and SM Prime Holdings president Hans T. Sy with Mrs. Africa Reynoso-Valdez

SM City Masinag will serve shoppers in Antipolo City and nearby cities and municipalities like Rodriguez, Marikina, San Mateo, Cainta, Taytay, Tanay, Baras, and even some parts of Quezon province.

At the SM Department Store ribbon cutting ceremony: Rizal Governor Jun Jun Ynares III (right) shares honor with Diocese of Antipolo Bishop Gabriel V. Reyes, SM Department Store president Jorge T. Mendiola and SM Prime President Hans T. Sy

Masinag’s proximity to Metro Manila makes it a magnet for the spillover of the metro’s urbanization and industrialization. Considered Antipolo’s Central Business District, it is predicted to grow as a major urban center due to its strategic role as an inter-modal transport hub triggered by the construction of LRT 2, as well as a high intensity commercial development. There are also many large subdivisions, schools, and business establishments in the area.

Designed by DSGN Associates, SM City Masinag’s exterior features a combination of crisp colors and materials, ample landscaping, and carefully proportioned shapes detailed for a modern, sophisticated appearance.

The mall internally connects a wide variety of shops, restaurants, junior anchors, and entertainment facilities. Upon entering the mall, the eyes of customers are drawn upward to an array of suspended, Powerfoil X industrial fans from Big Ass Fans, which provide gentle breeze to shoppers as they roam the mall area. These fans reduces 30% of energy. It also has a walk-a-lator surrounded by glass sheets and 5 stories of multi-level parking for customer convenience.

With the SM Department Store and SM Supermarket as its anchor stores, the mall will also include SM mainstays like the SM Appliance Center, ACE Hardware and Watsons.  It will have over 180 shops, restaurants, computer stores, and service outlet, including specialty stores from international brands to serve its upscale customers.  Among these are shoe stores like Payless Shoesource, Nine West, Aerosoles, Charles and Keith; boutiques like 158 Designers Boulevard, Arrow, Cache Cache, Fox, and La Senza; and cosmetic stops like Etude and The Face Shop. 

Eating out options in the mall range from the Food Court, where one can get good food . . . fast to local and international food chains and specialty restaurants like Tutti Frutti and Sbarro. There will be 4 state-of-the-art cinemas to provide entertainment fun for customers.

SM City Masinag’s design and construction team includes DSGN Associates, Design Concept Consultant; JRP Design Inc., Structural Consultant; DA Abcede and Associates, Project Manager; and New Golden City Builders, General Contractor.