SM City Bacolod will hold the launch of THE INAUGURAL photo exhibit on April 14, 2011 at 5PM at the mall’s Northwing Event Centre. It will be available for SM shoppers until April 20.

The exhibit, which is based on the book published by President Benigno Aquino III’s campaign media bureau Maria V. Montelibano, chronicles the campaign of President Aquino, son of President Corazon C. Aquino and assassinated political leader Benigno Aquino, Jr., through images by senior photojournalists and accounts written by participants of the unusual, volunteer-powered campaign that brought him to the presidency.  The photographs and accounts in the book are witness to the making of a president by the phenomenon the world has come to understand as People Power.

THE INAUGURAL was first launched last February 17 at The Block at SM City North EDSA as part of the EDSA 25th Anniversary celebrations. Vice President Jejomar Binay and Ms. Viel Aquino-Dee were the guests of honor in the event attended by government officials, People Power Commission members, as well as friends and relatives of the Aquino family.