SM City Bacolod together with 39 SM malls in the country held a simultaneous opening of Christmas Celebration at the mall last November 6, 2010 at 5 PM at the Northwing Event Centre. 

Themed 'Tis a Joyful Season at SM Supermalls, the event was highlighted by the the launching of SM Christmas ChriSMs jingle performed by 250 powerful voices composed of various choral groups in Bacolod and Negros Occidental namely University of St. La Salle Chorale, ACADz Chorale Arts Guild, Music & Arts Studio, Bacolod City College Chorale, Colegio San Agustine Bacolod Chorale and Provincial Capitol Chorale. The jingle will be played in all SM Supermalls nationwide throughout the Christmas season.

Part of the event was the unveiling of the Santa Corner with live Santa Claus role played by Keith Maynard, a retired British national who is now based in San Carlos City. The live Santa Claus was assisted by Vice Mayor Jude Thaddeus Sayson in giving gifts to 30 children-beneficiaries from Home of Hope who were also entertained by a dance number from Jollibee, Max's and Mr. Donut mascots. 

Councilors Em Ang, Homer Bais, Sonya Verdeflor and Elmer Sy were also present. Mall admin employees also paraded at the mall in their red and green attire.