SM City Bacolod together with 39 SM malls in the country will hold a simultaneous opening of Christmas Celebration at the mall November 6, 2010 at 5 PM at the Northwing Event Centre.

Themed 'Tis a Joyful Season at SM Supermalls, the event will be highlighted by the performance of various choral groups in Bacolod and Negros Occidental province who will sing the new SM Christmas ChriSMs jingle which will be played in all SM Supermalls nationwide.

Thirty children-beneficiaries from Home of Hope will also be treated to one quality day filled with entertainment and gift-giving. The public is invited to donate new and old toys and cash, as well, for the benefit of these children.

There will also be a ceremonial switch on of Christmas light at the mall and unveiling of live Santa Claus who will meet and greet SM shoppers particularly kids. Provincial and city government officials and non government leaders are invited to the launch.