There’s sure to be a lot of excitement when jeans – which can be considered the most iconic piece of clothing in modern times – go on sale. But when this happens in the place that has the widest assortment in the country, its a fashion event like no other. 

The Ultimate Jeans Sale, which is ongoing until September 30 at the SM Department Store brings together the best jeans brands in town, offering great finds at 50% off on selected brands. It’s sheer jean-ius as global and local brands like Jag, Lee, Wrangler, Von Dutch, Wranco, Paddock’s, Dickies, Freego, RRJ, Street Jeans and more take the spotlight side by side with SM’s in house labels – True Love, Red Jeans, Baleno, Elements, Tee Corner, Mudd, Dollhouse, Tee Party, Cue, and Options. 

Jeans, after all, are all about attitude, now is the best time to make a jean-ius statement in your cut of choice – skinny jeans and jeggings, as well as flattering straight and boot leg styles that come in all colors, designs, and washes. 

Better still, you can mix and match these with the hippest selection of tees, work shirts, cargo pants, and other denim pieces you can mix, match, and layer to get the look you want. 

The Ultimate Jeans Sale is ongoing until September 30 at the Ladies Wear and Girls Teens Wear Department of all SM Department Store branches.