The SM Supermalls’ Corporate Social Responsibility program, SM Cares, through the SM Committee on Youth and Children’s Welfare, will celebrate National Children’s Book Day on July 20, 2010 simultaneously across 38 SM malls nationwide.

At SM City Bacolod, the celebration will be highlighted by Storytelling Sessions to be hosted by celebrity moms Honey Grace Catalan and Carmela Gamboa from 2 – 4 PM at the mall's Northwing Event Centre. Around 500 books will also be donated to 5 elementary public schools to help augment book shortage in their libraries.
Part of the program will be the Character Costume Contest in which kids can come in their favorite children's book characters (ie. Rapunsel, Hansel and Gretel, Sleeping Beauty, Pinocchio, etc.). The best character costumes will receive a prize from SM management.
There will also be an entertainment by World of Fun  mascot, Woffy while SM Little Stars 2009 winner Gabrielle Louise Ramos will render an intermission number.
Together with partners from the Department of Education (DepEd), the National Book Development Board (NBDB), the Department of Social Welfare and Development (DSWD), Vibal Publishing and SM Foundation, the NCBD hopes to cultivate a love for reading and inspire kids into reading early to further boost a child’s development. This shall be highlighted by a turnover of more than 35,000 brand new books to different public schools nationwide.

“With more than 2.8 million customers going to our malls daily, and approximately 1.2 million being children, we have put it upon ourselves to make our malls not just child-friendly, but more importantly, an avenue for a kid’s growth and learning.” said project director Royce Cabunag. “SM is now beyond shopping, entertainment, and leisure. It is now about taking affirmative action in our social responsibilities. It is about taking initiatives, to be instrumental in caring for children, the best way we can.” he added.

Primary objective of this SM Cares campaign, is for kids to have fun in learning, by experiencing the wonderful world of books through digital storytelling with celebrities, book mascot parade, literary exhibits, book donation drive, “writeshops” for children’s literature and many more activities that would reinforce a child’s rich and colorful imagination, instill proper values, and encourage children to explore and learn about other cultures.
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