SM Bacolod cinema introduces the advancement of digital theater technology by opening the first digital cinema in the city – The SM Digital Theater which will show How To Train Your Dragon at P250 on March 19, 2010 at SM Cinema 2. The SM Digital Theater delivers crystal clear, razor-sharp, and lifelike images for the ultimate in picture quality. It delivers a true digital picture with incredible clarity and vibrant colors every show.

The SM Digital Theater offers a consistent image with no degradation over time. Moviegoers can see a movie in its original pristine condition, exactly the way the director intended it. In addition, the Dolby digital sound system magnificently creates the unsurpassed total movie experience.

The SM Digital Theater projection system has the ultra-fast DLP chip. This has an unparalleled 16-microsoecond pixel response time. The SM Digital Theater projector system powered by the DLP all-digital chip , with its millions of microscopic mirrors, delivers a precise, lifelike image in 35 trillion vibrant colors , making it ideal for action-packed or fast-moving scenes.

The SM Digital Theater is the new approach to enjoy movies. It is set of equipment consisting of a digital camera projector, sound system, server, storage, delivery mechanism, and security processes as defined by the Digital Cinema Initiatives, an organization established established in March 2002 as a joint venture of the biggest names in the movie industry.