The SM 3-Day Sale will feature Matteo Guidicelli, a Filipino-Italian actor, model, racer and singer, in a mall show at 4PM on February 26, 2010 at the mall's Northwing Event Centre. Gigger Boys member Chris Gutierrez and Arron Villaflor will also perform live at 4PM on February 27. 

Guidiccelli is a three-time Philippine Karter of the year. He first became a clothing brand endorser for Penshoppe clothing at an early age of 14. This was followed by endorsement deals in the Philippines with brands such as Swatch, Smart Communication and Pepsi. He currently plays the role of Ronnie in ABS-CBN's fantasy drama series Agua Bendita. 

Gutirrez is member of ABS-CBN's Star Magic Batch 13. He is a grandson of to two Philippine showbiz greats, Gloria Romero and Juancho Guttirrez. Meanwhile, Villaflor had guest role movies Caregiver and Katas ng Saudi and at present plays the role of Raffy in Midnight DJ: “JS Prom Nightmare.”