Ms. Julia Javellana, assistant mall manager, Mrs. Josefa Puentevella, Mr. Eugenio Monzale of the Bacolod City Environment and Natural Resources (CENRO), Mr. George Jardiolin, mall manager, Ms. Olive Seruelo of the Provincial Environment Management Office (PEMO),  and Mr. Edgar Cadagat, president of the Negros Press Club at the ceremonial drop off of old baterries and cell fone parts.

SM City Bacolod in cooperation with Nokia and the Department of Environment of Natural Resources has launched the Nokia Trash Bin which will serve as a medium to collect old cell phone parts and units for recycling and proper disposal.

The event was held simultaneously in all 35 SM Supermalls nationwide. The launch in SM Bacolod was attended by Mrs. Josefa Puentevella, Ms. Olive Seruelo of the Provincial Environment Management Office (PEMO), Mr. Eugenio Monzale of the Bacolod City Environment and Natural Resources (CENRO), and Mr. Edgar Cadagat, president of the Negros Press Club. It was highlighted by the ceremonial drop off of old batteries and cellfone parts to the Nokia Trash Bin.

Seruelo delivered a short response on behalf of PEMO and commended the efforts of SM in promoting such pro environment activities while Cadagat extended its commitment in propagating the SM projects through the help of media publicity.

The Nokia Trash Bin is located at the Southwest Bridgeway Lobby of SM City Bacolod and will run until March 2010.

SM supports such activities because it believes that by guiding its shoppers, and informing them that green initiatives such as the proper disposal of cellphone batteries can contribute to the protection of the environment. At present, there are 35 SM malls nationwide with an average of 2.8 M shoppers daily. SM malls are also a home to 12,000 tenants, served by more than 25,000 SM employees.  And because of SM’s size and reach, its malls have virtually become information gateways, and venues that uplift  such worthwhile activities.
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