The Western Visayas region has its own version of the iconic Mall of Asia when SM City Bacolod opens its doors to the public on March 2, 2007. It is Prime Holdings’ 28th supermalls, and serves customers in this dynamic hub of trade, education, and government services in Negros Occidental.

Located on a 16-hectare property across Rizal Street, the 60,000 square meter mall brings SM’s shopping, leisure, and entertainment excitement to Bacolod City, as well as Negros Occidental and nearby provinces. Like the Mall of Asia, which has a spectacular view of scenic Manila Bay, SM City Bacolod is located in a reclaimed area near the harbor of Guimaras Strait. This gives mallgoers added attraction of fresh and a breathtaking view of this busy waterway.

This single level retail and entertainment center consists of two separate buildings connected by a bridgeway. South Wing includes SM Supermarket, selected anchor stores, other retail stores, four cinemas and outdoor dining facilities. North Wing, on the other hand, has the SM Department Store, as its major anchor, and includes the SM Foodcourt, the Event Centre, stores and restaurants, and outdoor dining areas.

SM City Bacolod is a mall of many new concepts: a bridgeway highlights the architectural character of the whole structure, unifying the design of two buildings, and making it the first of its kind among SM malls. It welcomes customers with a six sided grand facade with 10 SM signages all around.

The mall’s interiors are equally compelling - high ceilings, and colorful murals inspired by Bacolod’s world famous MassKara Festival designed by popular director Fritz Infante.

Some of the mall’s attractions include an al fresco dining area called the Fiesta Strip on both sides of Rizal Street, an Event Centre for premiere events, and a theater that can be converted as a venue for concerts, plays, product launches, and conventions.

For customer convenience, SM City Bacolod has ample parking for 1,000 cars and 300 motorcycles. It also has two Transport Terminals, as well as a Travellers’ Lounge with a ferry ticket counter, waiting area, baggage counter, and hot and cold shower.

The mall is also handicapped friendly with ramps, railings, and elevators, as well as breastfeeding friendly with a room for nursing mothers. Environmentally concerned like other SM malls, it also has a sewage treatment plant that recycles water, and is the only mall in Bacolod, which utilizes waterless urinals in all its male restrooms.